Taking good photos that fits with the cool aesthetic isn’t just what Instagram is all about. More than good angled posts, and fabulous OOTDs, and scenic views— building brands on Instagram is also about making sure you have a powerful content.
That’s also what makes Instagram a good platform for brands and businesses, this is because it allows you to get creative. But not everyone seems to get the hang of how Instagram should be used. Which is one of the reasons why you should have a branding agency Manchester. Other than that, this blog post could be of help too!
Building Your Brand on Instagram
Instagram has over 600 million users across the world. That should already show you why it’s one of the best places online for your brand. With that number of users, Instagram is definitely a powerful networking platform. And building a brand on Instagram is important if you want to reach success for your business.
So if you want to know how you can successfully use Instagram to promote your brand, it is either you call for branding agency Manchester or otherwise you can read more on this blog!
1. Know how to use Instagram
Knowing and getting familiar with how to use Instagram is a must. If you wanted to succeed in using this channel more efficiently then knowing the basics on how to post, upload, how to share video and how to edit photos is a must. You also have to get familiar with the features that the channel offers.
Aside from that, you can also ensure downloading an app rather than use it on a desktop setting— for the app type can offer more features.
2. Create a Clear Brand Profile
When building a brand on Instagram, you have to know the three essential elements of an Instagram profile— these includes your profile photo, a concise and informative bio, and a URL link to your website or any page that is essential to your brand.
Remember that building a brand on Instagram starts with creating a good profile. When you’re done setting this up, it’s time to start posting good content.
3. Prioritize Quality Content
Since we’re talking about content, I want to remind you that you have to post good quality content. At the same time, it should be consistent. This is one of the most important parts of building a brand on Instagram. Remember, you will be representing your brand’s values through the content that you post.
In order to establish content consistency, you have to come up with a content strategy. Your strategy should be aligned with your values. Content consistency prevents confusion on the platform. It establishes the image of your brand and how it can provide solutions to users.
4. Make use of hashtags
Never underestimate the power of using hashtags. Those hashtags (#) are very valuable on Instagram. When building a brand on Instagram, never ever forget this!
As a brand, it’s only a good idea to make use of relevant hashtags as much as you can. If you have no idea what hashtags to use, check out some Instagram influencers and see what hashtags they use. You can also check out what the competitors are using.
If you want to start your Instagram marketing strategies today, go on and call branding agency Manchester.