Essential Mobile App Marketing Guide for Small Businesses

If you have a small business and looking to build a mobile app, then the time is ripe to initiate your mobile marketing plan. The availability of a new 4G mobile under 10000 has helped businesses target even more users looking for apps on Play Store. If you are ready to do that, then this quick guide will help you take the plunge. Read on!

  1. Know your niche and app objectives

Before beginning, the first thing is identifying who your target audience is and the objective of your mobile app. This way, you will be able to give shape to your design elements and functionalities. If your target audience is young, then the design will be vibrant and content catchy as compared to people in their 40s and 50s. It is vital to note as it will draw their attention and please them that you are talking in a language consumed by them.

  • Ensure to do your keyword research

You should also ensure to find the right keywords that are being used by your competitors and niches. It will help in the optimization of your mobile marketing app for easy discoverability when users search for an app on downloading platforms like Play Store. You can easily start that by opting for Google Keyword Research services and Ubersuggest tool of Neil Patel – both are free tools.

  • Start building the online presence of your app

You can begin doing that by designing a logo and icon and branding theme for apps and materials needed such as articles, ads, banners, ads and more. You will also need to have at least a landing page and social media page, along with a blog and email subscriber list. This way, you will be ready to spread the word before and after your D-Day of the mobile marketing app.

  • Promote your app the right way

Once the launching of the mobile app is done, you will then need to promote it well using paid and organic campaigns. They made include paid social media ads, Pay per click (PPC) advertising, email campaigns, app store optimization and SEO, social media shares, blog, website and earned media.

  • Keep your users engaged

You will ensure to keep your users well engaged in meeting your download goals. People may uninstall an app because of reasons like:

  • The app could not live up to the expectations of its target audience or could not provide them with value
  • Too many alerts and apps are ruining the user experience
  • Many technical glitches that may not be serving the purpose of the app creation at all
  • The mobile marketing app was tough to use

You will need to work on these aspects from time to time to keep re-engaging users, and push notifications is a great way to do that. On the other hand, a message that says ‘You have not used the apps for so and so days’ is vague and may annoy users. They may consider it spam that may be invading their privacy.

Now, buying a new 4G mobile under 10000 is also easier as you can divide the cost over a tenor and pay fixed EMIs on the EMI Network. You may buy your choice of phone like Redmi, Realme, Vivo or Oppo mobile. It can help you go for mobile phone without having to pay the entire amount at once. 

Leave a Reply