Affiliates often come from an online marketing background, making affiliate marketing a practice that’s often thought of synonymously with the use of paid media. And while digital marketing and paid media are important skills for an affiliate to have in their toolkit, many affiliates focus so much on the transactional elements like performance metrics and commissionable earnings of advertising, that they lose sight of what’s important.
The purpose of paid media is to amplify a message. But most brands don’t allow their affiliates to directly promote their products with ads. Instead, affiliates can use ads to drive traffic to their own channels, such as their website or social media pages.