Branding is not all about marketing. It’s not all about reaching out to your target audience. You also need to take into consideration how your customers would perceive your brand, like your logo. Some businesses focus more on branding, little did they know that they also need to spend time and effort in employer branding. Without this, your brand is missing out on something huge in this industry.
Understanding What Employer Branding Is All About
Employer branding is defined as the company’s reputation as well as what it can offer to its employees. What a positive employer branding does is take appropriate measures in order to retain their employees. Every employer has to remember that their employees are very crucial to their businesses’ success.
One of the reasons why employer branding is very important is because this would help identify their brand in the industry. This is what will make their brand stand out especially to those who are looking for jobs. This will help the company’s recruiting team to attract more talent. If you do not work on your employer branding, it can sabotage your hiring efforts. It would be very difficult to find the best talent that can be a huge advantage for your company.
Who Should Take Care of Employer Branding?
Now that you know the importance of employer branding for each company, you might wonder who should take care of that on your behalf? You might immediately think of human resources, but there are four players in this effort.
- CEO. If you are the owner/CEO of your company, know that you are as important as the others. As the employer, you should make sure that your employer branding effort is a success. You are the company leader and you should be involved.
- Brand Advocates. They are your employees who can share company content. They are speaking positively about your brand and your company. This is one of the great ways to improve the way your company attracts top talent.
- Human Resources. They are the ones who are constantly interacting with candidates and employees. They are the “face” of this effort and can greatly contribute to the success of your employer branding.
- Marketing Team. With this employer branding effort, you need the help of your marketing team too. They are the ones who can deliver valuable results by spreading an internal message to the HR and recruiting team.
In conclusion, know that employer branding is extremely important even if you are just a start-up company. You cannot control employer branding but you can definitely do something to make this effort a successful one.